What Is The Future Of Digital Marketing?

Digital media is so ubiquitous that customers have access to enormous information any time and any place they want it. Gone are the days when people got information about your products or services came from you and comprised of only what you wanted them to know says, Raef Lawson.

Digital marketing is changing continuously. In fact, these days there is more than 40% development in the digital media advertising such as search engine optimization. With the digital advertising in specific, there is a pattern of distraction.

In digital marketing, process businesses use digital platforms such as search engine, emails, videos, and apps in order to reach the potential clients who are enthusiastic to pay for product or services.

As B2B businesses are not getting the maximum value out of the previous digital marketing frameworks. People are entering into the fourth digital marketing framework and there are things that business do to prepare for the next disruption. 

What is digital marketing 4.0?

The earlier framework includes websites, email campaigns, digital advertisements, social media supervision and basic blog distributing. It only focuses on growing visits to sites but has no focus on lead conversion and appropriate online lead qualification.

Here’s what the digital marketing experts “Raef Lawson” has predicted about the future of digital marketing:

• A cohesive marketing technology stack: 

Not any software tool save the day. Actually, marketing is not about the creative aspect alone anymore. The digital marketing technology needs to be designed and combined properly. Only a single social media tool will not save the day. There is a need to save full stack and how it can work together.

• Omnichannel marketing strategy: 

This type of marketing includes deep analytics and data mining such as AI and machine. Omnichannel advertising brings a diversity in the medium when it comes to connecting your brand and value-add emphasis Raef Lawson. Concentrating only on one medium can be restrictive, especially if your purchasers don't exist on that channel.

• Access: 

Customers are considering to interact with digital content and access digital data rapidly as well as appropriately. Any offering that boosts this access is extremely persuasive. There is a need to think of the text messaging on early mobile phones which improved the communications with the aptitude to accept and send messages from anywhere anytime. 

• Integrated global marketing: 

Inbound as well as outbound marketing has been combined as of now. Rather than considering cold calling, individuals should consider warm calling. 

• Customization: 

Customers seek to tailor their experience by selecting and amending a wide collection of information. These days’ customers prefer the digital world with more than a trillion web pages. They get more options for their choices and they like this.

Wrapping Up

Raef Lawson has shared his thoughts on the future of digital marketing. He is a marketing officer at Greene Media Lab. The professional has the accountability of advertising programs, brand supervision, and business sponsorship.

Brand Management – 5 Simple and Effective Principles

In this modern era, a brand is everything. People recognize your product or services through the brand. Nowadays, a wide range of products is accessible for everyone. Hence, brand management is necessary for businesses says, Raef Lawson.

In fact, top brands do not spend a huge amount of money on branding. Instead of this, they utilize different strategies of brand management in order to expand their brand in a sustainable way.

What is Brand Management?

It is the scrutiny and planning on how a particular brand is perceived in the niche. This is important to build a good relationship with target market for brand management. It is one of the aspects of marketing which use different techniques to enhance the value of a product.

Based on the marketing method used, brand supervision will upsurge the value products. So, how to get started on crafting and cultivating your brand. Here are five simple as well as effective brand management principles you should focus on:

Leverage Your Unique Selling Proposition

Unique Selling Proposition (USP) is what set you apart from competitor’s emphasis Raef Lawson. In order to find your business unique selling proposition, you should comprehend following things:

•    Where your products or services fit into the market.

•    What factor make your product unique from competitors.

•    Is it durable or cost-effective?

•    How you brand is different.

Consider the above factors and define your unique selling proposition. Leverage it by creating an attractive message and use it as the backbone of your advertising activities.

Use Marcom to Thrust Brand Awareness

Use the unique selling proposition message to promote your brand. Make sure every advertising action i.e. implicit or explicit, promote brand awareness. It is essential for an effective brand management.

Raef Lawson suggests that you have to effectively advertise your brand by picking the appropriate medium and means. Be an innovative leader and use the brand as calling card in your message.

Grow Your Brand Internally

While evolving your brand do it collaboratively. Moreover, getting buy-in from external stakeholders help you to incorporate others view into the brand which you may have ignored. Actually, all the workforces are brand diplomats.

Hence, you should get purchase in from the whole organization in order to interconnect your brand efficiently. In fact, the internal adoption is vital for preserving brand consistency. You have to make sure all the department effectually represents the brand in all communication with consumers, suppliers and partners.

Use Influencers to Market Your Brand    

Using influencers is a great way to market your brand, Raef Lawson said. It is actually challenging to establish and maintain a good relationship with an influencer. However, a regular communication is a key to maintain a beneficial partnership. You can communicate with influencers over social media, events and webinars.

Maintain Brand consistency

With the time product or processes changes, but the brand never changes. It is difficult to manage visual elements that signify your brand. Therefore, you should use the images, videos, logos and colour scheme constantly.

Conclusion

Brand management not only affect the firm outwardly but it also has an enormous impact on inside insight of the company. Hence, you should follow the above-given tips by Raef Lawson to manage your brand effectively.

Originally Published: Raef Lawson at All Perfect Stories

Learn How Sponsorship Is a Key to Powerful Marketing

Mostly sponsorship is ignored in a marketing mix. However, it is a great tool to promote businesses, especially in the locality. It broadens the competitive edge by supporting events that target market finds attractive says, Raef Lawson.

Nowadays, business sponsorship has become the fastest growing type of marketing in the United States. In fact, almost all the events today use sponsorship support to offer thrilling programs and to help defray increasing costs. Furthermore, it helps individuals to reach target market without any waste.

Here’s an overview of how “sponsorship is a key to powerful marketing”:

1. Nurture Credibility:

Businesses have only a few opportunities to build confidence and establish a connection with existing and prospective consumers. And sponsoring an event and community group can hasten the process. Moreover, it will help in sparking individual’s interest.

2. Increase Reach:

Sponsoring an event means entrepreneurs can reach more people than those who attend. In reality, sponsorship gives access to a huge network and channels of communication as well. Raef Lawson suggests that your brand name should appear in all the events marketing materials like emails. By doing this you can reach a huge audience who have interest in some things you are offering.

3. Generate New Leads:

Sponsorship is a brilliant tool in order to generate new leads. This will provide an opportunity to find you and help you to stand out from the crowd. You should have to showcase yourself as well as products or services without going overboard. Moreover, the entrepreneur must be knowledgeable and helpful so that attendees remember them when they need what their business has to offer.

4. Create Optimistic Publicity and Heightening Visibility:

The sponsors can look for disclosure in both electronic as well as print media according to Raef Lawson. Different media covering the event include sponsor names and photos. Sponsorship Company should have comprehensive media campaign in order to boost the media coverage promoted by the organizers.

5. Build Brand Awareness to Huge Audience Simultaneously:

Sponsorship is the best way to generate exposure without an exclusive marketing campaign. Actually, the business sponsor events put the brand in the spotlight. Moreover, it will create optimistic PR and raises the awareness of the business as a whole and augment brand credibility.

6. Boost the Sale:

Based on the type of sponsorship individuals choose, their corporate can drive more sale using different marketing tactics emphasis, Raef Lawson. Select the right addressee, agree to reasonable promotional terms and convey effective promotional messages so that corporate can convert attendees into consumers.

Wrapping Up

From the above points given by Raef Lawson, it has been clear that why sponsorship should be a component of annual marketing tactics. Corporate sponsorship not only increases reach but also enable individuals to penetrate their target audience and have direct contact with them before and after the event.

Originally Posted: https://www.allperfectstories.com/learn-sponsorship-key-powerful-marketing/

Keys to Be Successful in Business Marketing

Business marketing is the process by which one corporate sells its product or services to other. And those other organizations either resell these goods and services or use them in their own industry to support their operations.

The business success lies in its marketing strategies says, Raef Lawson. And business marketing is a lengthy as well as complex selling process. In this article, we have made a list of some methods to get success in business advertising. These tips are helpful for both the small size as well as large organizations.

Here, are some keys to become prosperous in business marketing:

1.    Social Media Advertising: Various social media networking sites like Facebook or Twitter are the best platform for marketers. Almost all the social media networking sites have built-in data analytics tools.

These tools allow organizations to track the growth, achievement, and engagement of ad campaign. This is according to Raef Lawson that corporations can address investors through social media marketing.

2.    Customer Satisfaction: Businesses start with value creation and this should be the primary objective of individuals to deliver quality services in an efficient manner. This will lead to profit as well as higher customer satisfaction. Actually, the customer experience is an essential part of the business to business marketing. Hence, tycoons should focus on the value creation and they will generate profit automatically.

3.    Multimedia Content Advertising: These days, business to business marketers are extensively adopting this trend of advertising. Raef Lawson recommends that marketing through multimedia content grab the attention of more customers.

The purpose of multimedia content marketing is to make content more compelling, engaging and shareable than the traditional approach. 360-degree videos are one of the popular forms of visual content.

4.    Mobile Marketing: At the moment usage of the smartphone has been increased than previous few years. Hence, this is crucial for business marketers to make use of different mobile advertising tactics. The aim of this digital media strategy is to reach the target audience on their tablet or smartphone through SMS, email and multimedia messages.

5.    Personal Vending and Executive Branding: The most preferred form of distribution is personal selling. Individuals can promote their product or services through attitude and knowledge of product according to Raef Lawson.

Todays, in business to business environment executive branding is considered as an essential aspect. The executive should have to showcase their strengths as a way to entice the consumers.

Conclusion

There are a lot of things to consider when crafting business marketing strategies. But the above 5 tips by Raef Lawson will help the businesses to grow their sale and earn more profit. So, individuals should have to adopt these keys to get a fruitful result in business marketing.