How Do You Develop a Strategic Framework for Creativity in Business?

Every industry wants to keep up with the industry’s latest trends and stay ahead of its competitors. Most of the businesses do not actually know what creativity is, hence they cannot profit from it says, Raef Lawson. However, Creative thinking i.e. dreaming up new as well as unique ways of doing things is actually a part of the business.

According to a survey, 82% of executives agree that companies benefit from creativity. Increase in revenue and greater market share are some of the benefits of developing a strategic framework for creativity in businesses.

Here are two skills that can be erudite in order to add lucidity to the chaos of creativity:

1.    Critique aggressively - and concede the role of feelings in criticism

Creativeness is personal. It is necessary to put everything you have into the things you make and enjoy the personal arrogance in your creations. And then you should hold a critique, and point out what's the problem with the things you made.

Actually, critique is a special type of meeting where creative team focus areas that need improvement. It's useful in the sense as you can create new solutions and develop ideas emphasis, Raef Lawson. During the critique, set prospects clearly so that the work is the focus of the conversation.

For instance, dive into the particulars of the critique yourself, using language you intend to be outdone and focusing on small elements of the design rather than broad, sweeping conversation. Underlining the variations to specifics helps emphasis on the work product, rather than the creator.

2.    Being a business leader, give your team all of the latitudes in the world

Confiscate all the norms, and accentuate that they have control. Actually, rules limit creativeness. In a creative investigation, constraints occur from the work itself as well as through exploration.

This means forsaking all rules, often the rules that are familiar with the business and are out of your control. Rubrics about the office reinforce that the culture is about rule-following, not assessment, Raef Lawson says. It seems unimportant, however any unambiguous confines on conduct trickle in as restrictions on the work itself.

It is easy to say leave the non-creative job if the rubrics are bearing down upon you. In fact, it's just as informal to do, because there is a vast, huge demand for people who can implement and drive an imaginative culture through a business. If your goal really is to be accountable for creative amendment, break some glass. But own the concerns.

Wrapping Up

These are some ways given by Raef Lawson to develop a strategic framework for creativity in businesses. He is a chief marketing officer having the responsibility for marketing programs, brand management, and corporate sponsorship.

What Is The Future Of Digital Marketing?

Digital media is so ubiquitous that customers have access to enormous information any time and any place they want it. Gone are the days when people got information about your products or services came from you and comprised of only what you wanted them to know says, Raef Lawson.

Digital marketing is changing continuously. In fact, these days there is more than 40% development in the digital media advertising such as search engine optimization. With the digital advertising in specific, there is a pattern of distraction.

In digital marketing, process businesses use digital platforms such as search engine, emails, videos, and apps in order to reach the potential clients who are enthusiastic to pay for product or services.

As B2B businesses are not getting the maximum value out of the previous digital marketing frameworks. People are entering into the fourth digital marketing framework and there are things that business do to prepare for the next disruption. 

What is digital marketing 4.0?

The earlier framework includes websites, email campaigns, digital advertisements, social media supervision and basic blog distributing. It only focuses on growing visits to sites but has no focus on lead conversion and appropriate online lead qualification.

Here’s what the digital marketing experts “Raef Lawson” has predicted about the future of digital marketing:

• A cohesive marketing technology stack: 

Not any software tool save the day. Actually, marketing is not about the creative aspect alone anymore. The digital marketing technology needs to be designed and combined properly. Only a single social media tool will not save the day. There is a need to save full stack and how it can work together.

• Omnichannel marketing strategy: 

This type of marketing includes deep analytics and data mining such as AI and machine. Omnichannel advertising brings a diversity in the medium when it comes to connecting your brand and value-add emphasis Raef Lawson. Concentrating only on one medium can be restrictive, especially if your purchasers don't exist on that channel.

• Access: 

Customers are considering to interact with digital content and access digital data rapidly as well as appropriately. Any offering that boosts this access is extremely persuasive. There is a need to think of the text messaging on early mobile phones which improved the communications with the aptitude to accept and send messages from anywhere anytime. 

• Integrated global marketing: 

Inbound as well as outbound marketing has been combined as of now. Rather than considering cold calling, individuals should consider warm calling. 

• Customization: 

Customers seek to tailor their experience by selecting and amending a wide collection of information. These days’ customers prefer the digital world with more than a trillion web pages. They get more options for their choices and they like this.

Wrapping Up

Raef Lawson has shared his thoughts on the future of digital marketing. He is a marketing officer at Greene Media Lab. The professional has the accountability of advertising programs, brand supervision, and business sponsorship.

Why Your Business Needs Digital Marketing Services

Nowadays, everything is turning to digital. If individuals take a look surrounding, then they find everything digitalized. In fact, Internet and mobile phones have become the most common method of sharing information. People all across the world can access the information via laptop and mobiles anytime and anywhere. Hence, the digital marketing is a blessing for the business owners says, Raef Lawson.

Actually, the purpose of the marketing strategies is to follow the trend. And digital marketing has become the trend of today. One can enhance their online presence using various digital tactics. Moreover, the business owners can reach up to the larger customers all over the globe.

The digital marketing procedures and tools endow business owners the chance for competition and also boost the sale. In fact, the digital marketing strategies meet the need of both the small as well as big business and offer great ROI. One can see the much faster result with the digital marketing than using any offline advertising method.

Following are some of the reasons why the businesses have to opt the digital marketing services:

1. Effective as well as Inexpensive:

Actually, the digital marketing services benefit all the organizations by giving access to the market at an affordable price. This is according to Raef Lawson that one can reach the targeted audience in a measurable way using the digital marketing methods. Hence, opt the various digital advertising services in order to improve your outreach.

2.  Enhance the Brand Reputation:

The online marketing methods are beneficial for the brand reputation. With the positive feedback from the customers, the corporate owners can reach the potential audience.

Furthermore, this will help individuals in making their brand recognition go viral. Along with this, it also offers new opportunities to reach the bigger market and accomplish the industry growth.

3. Easy to Track the Progress:

Earlier, the business owners face some trouble to track the progress of the marketing strategies. In fact, one can assess the growth at the end of an advertising campaign.

Using the digital advertising strategies, one can easily track and manage their progress.  According to the professional Raef Lawson, the digital marketing enables the real-time tracking of evolution and also endow the option for rectification.

4. Interactive Experience:

One of the reasons why the digital marketing strategies are so popular is that it covers all the traditional advertising methods. Actually, the TV ads have been replaced with the YouTube ads and the direct mails are with e-mails.

The businesses can use the digital marketing as an effective tool in order to interact with customers via free subscriptions, polls and more.

5. Ensure the Online Industry Endurance:

Implementing the various digital marketing tactics is a way to entice the customers. Hence, Raef Lawson said that by targeting the right people individuals can take the crucial step to their business success.

Actually, the digital advertising endows the opportunity for the businesses to communicate with their clients. This further provides the feedback platform where the response genuineness can be checked from the number of likes, re-post, and shares.

Brand Management – 5 Simple and Effective Principles

In this modern era, a brand is everything. People recognize your product or services through the brand. Nowadays, a wide range of products is accessible for everyone. Hence, brand management is necessary for businesses says, Raef Lawson.

In fact, top brands do not spend a huge amount of money on branding. Instead of this, they utilize different strategies of brand management in order to expand their brand in a sustainable way.

What is Brand Management?

It is the scrutiny and planning on how a particular brand is perceived in the niche. This is important to build a good relationship with target market for brand management. It is one of the aspects of marketing which use different techniques to enhance the value of a product.

Based on the marketing method used, brand supervision will upsurge the value products. So, how to get started on crafting and cultivating your brand. Here are five simple as well as effective brand management principles you should focus on:

Leverage Your Unique Selling Proposition

Unique Selling Proposition (USP) is what set you apart from competitor’s emphasis Raef Lawson. In order to find your business unique selling proposition, you should comprehend following things:

•    Where your products or services fit into the market.

•    What factor make your product unique from competitors.

•    Is it durable or cost-effective?

•    How you brand is different.

Consider the above factors and define your unique selling proposition. Leverage it by creating an attractive message and use it as the backbone of your advertising activities.

Use Marcom to Thrust Brand Awareness

Use the unique selling proposition message to promote your brand. Make sure every advertising action i.e. implicit or explicit, promote brand awareness. It is essential for an effective brand management.

Raef Lawson suggests that you have to effectively advertise your brand by picking the appropriate medium and means. Be an innovative leader and use the brand as calling card in your message.

Grow Your Brand Internally

While evolving your brand do it collaboratively. Moreover, getting buy-in from external stakeholders help you to incorporate others view into the brand which you may have ignored. Actually, all the workforces are brand diplomats.

Hence, you should get purchase in from the whole organization in order to interconnect your brand efficiently. In fact, the internal adoption is vital for preserving brand consistency. You have to make sure all the department effectually represents the brand in all communication with consumers, suppliers and partners.

Use Influencers to Market Your Brand    

Using influencers is a great way to market your brand, Raef Lawson said. It is actually challenging to establish and maintain a good relationship with an influencer. However, a regular communication is a key to maintain a beneficial partnership. You can communicate with influencers over social media, events and webinars.

Maintain Brand consistency

With the time product or processes changes, but the brand never changes. It is difficult to manage visual elements that signify your brand. Therefore, you should use the images, videos, logos and colour scheme constantly.

Conclusion

Brand management not only affect the firm outwardly but it also has an enormous impact on inside insight of the company. Hence, you should follow the above-given tips by Raef Lawson to manage your brand effectively.

Originally Published: Raef Lawson at All Perfect Stories

Learn About the Different Types of Internet Marketing

The business world will completely stop if there is no Internet marketing. In fact, Internet advertising has become the fastest and easiest mode of advertising and reaching customers as well says, Raef Lawson.

However, it is a challenging task, you should hire an expert who can manage all the search engine advertising services.

Actually, this is crucial to opt the Internet marketing in order to overtake your competitors. There are a lot of services like search engine optimization, pay per click advertising and social media marketing etc.

How Crucial is Internet Marketing?

People these days do everything online from buying household items to purchasing a movie ticket. Actually, Internet has brought incredible change in today’s life. Hence every business should establish their online presence. This will allow businesspersons to expand their visibility to the larger population.

Furthermore, you can also reach a huge amount of customers simultaneously 24 hours a day emphasis Raef Lawson. The collaborative nature of the Internet enables the instantaneous communication between the industries and customers. Hence, businesspersons should focus on Internet marketing.

How to Advertise Your Product Online?

Do you want your business to achieve a substantial position in the world of Internet? There are a lot of ways through which you can effortlessly advertise your product. To do this you should make use of Yahoo’s Overture advertising network, Google AdWords, and eBay etc.

This is important to have an effective network advertising tactic while adopting different online promoting tools. Regardless of any business type, you should hire the Internet marketing service providers to optimize your website.

Types of Internet Marketing

Internet marketing is done through three distinct means. Hence, it can be distinguished in three different types. Following are different types of Internet marketing:

•    Video Marketing: According to Raef Lawson, this type of marketing is quite similar to television ads which promote specific products and services. Video marketing allows internet surfers to acquire information about the available products. You can make use of YouTube as well as Tube-mogul for video marketing.

•    Social Media Marketing: This type of Internet marketing is the best tool to generate good leads. Social media networking sites like Facebook, Twitter, and LinkedIn are someplace where you can promote videos and articles.

•    Article Marketing: Many people ignore this advertising strategy says, Raef Lawson. However, this is a proven tactic that certainly brings leads to companies. One thing to take care is to do article marketing on regular basis. Actually, consistency drag leads and generate income in no time.

Wrapping Up

Raef Lawson has given the above-said types of Internet marketing. The professional is Chief Marketing Officer at Greene Media Lab with liability for advertising programs, brand supervision, and business sponsorship. Earlier to this, Raef work in tactical industry development and finance at numerous companies.

Originally Posted: https://www.allperfectstories.com/different-types-internet-marketing/

Creativity, Innovation, and Leadership Skills Development

Staying competitive in the business world requires developing skills like creativity, innovation, and leadership. Hence, it has progressively vital for businesses to rely on creativity and innovation in order to differentiate themselves from competitors. In this article, Raef Lawson has given an overview of why creativity, innovation, and leadership is important for entrepreneurs.

Creativity is the proficiency of coming with ideas to solve problems as well as exploring new opportunities. And innovation is about converting these ideas into products or services. This is possible only if a businessperson has good leadership skills. Hence, developing creativity, innovation, and leadership skills is crucial for individuals.

Creativity Importance in Businesses

A creative corporate idea set your organization apart from others. Without a creative idea, companies follow the traditional marketing techniques. Creativity is vital for companies these days as the market is reliant on inventive latest technology.

Entrepreneurs having creative mind has the aptitude to convert the creative business concept into reality. If you start thinking out of the box, there are endless possibilities says Raef Lawson. Furthermore, creativity improves the process of solving problems. 

    

In fact, creativity is not a magical attribute only for lucky people. Every individual has creative potential. It is a skill that people can cultivate with practice and the process they can manage.

Why is Innovation Important?

Innovation is crucial for businesses as it brings new ideas to market. It can be a catalyst for the development and success of a business. Companies that innovate develop more efficient work processes and have better productivity and performance. Cultivating innovation skill give individual’s competitive advantage to grow and adapt your business to the niche. 

Without Creativity, there is no innovation

According to Raef Lawson, creativity is the aptitude to create new and unique business ideas and innovation is executing creative notions. Also, it is the driving force for the innovation and viewing things from a different perspective as well. Therefore, creativity and innovation have become an important skill to nurture for the success of businesses.

Importance of Developing Leadership Quality

Without leadership, other business elements lie quiescent. A skillful leader helps businesses to maximize productivity and achieve the company objectives. Entrepreneurs need to have leadership quality in order to motivate the team toward achieving business goals and implementing creative ideas. Individuals having leadership trait garner eagerness for business and bring the best of their team member’s emphasis, Raef Lawson.

Creativity, innovation, and leadership are crucial traits that every tycoon should have. Without a leadership quality, other traits cannot work well. Hence, nurture all these skills and enjoy the success.

Wrapping Up

Todays, it is crucial for entrepreneurs to bring creativity to industry insight, Raef Lawson said. Developing creativity, leadership and innovation aptitudes crucial to adapt to change, stay competitive, improve business performance and make a positive difference in the world. Moreover, it will help businesspersons imagine their companies and comprehend consumers in new ways.

Learn How Sponsorship Is a Key to Powerful Marketing

Mostly sponsorship is ignored in a marketing mix. However, it is a great tool to promote businesses, especially in the locality. It broadens the competitive edge by supporting events that target market finds attractive says, Raef Lawson.

Nowadays, business sponsorship has become the fastest growing type of marketing in the United States. In fact, almost all the events today use sponsorship support to offer thrilling programs and to help defray increasing costs. Furthermore, it helps individuals to reach target market without any waste.

Here’s an overview of how “sponsorship is a key to powerful marketing”:

1. Nurture Credibility:

Businesses have only a few opportunities to build confidence and establish a connection with existing and prospective consumers. And sponsoring an event and community group can hasten the process. Moreover, it will help in sparking individual’s interest.

2. Increase Reach:

Sponsoring an event means entrepreneurs can reach more people than those who attend. In reality, sponsorship gives access to a huge network and channels of communication as well. Raef Lawson suggests that your brand name should appear in all the events marketing materials like emails. By doing this you can reach a huge audience who have interest in some things you are offering.

3. Generate New Leads:

Sponsorship is a brilliant tool in order to generate new leads. This will provide an opportunity to find you and help you to stand out from the crowd. You should have to showcase yourself as well as products or services without going overboard. Moreover, the entrepreneur must be knowledgeable and helpful so that attendees remember them when they need what their business has to offer.

4. Create Optimistic Publicity and Heightening Visibility:

The sponsors can look for disclosure in both electronic as well as print media according to Raef Lawson. Different media covering the event include sponsor names and photos. Sponsorship Company should have comprehensive media campaign in order to boost the media coverage promoted by the organizers.

5. Build Brand Awareness to Huge Audience Simultaneously:

Sponsorship is the best way to generate exposure without an exclusive marketing campaign. Actually, the business sponsor events put the brand in the spotlight. Moreover, it will create optimistic PR and raises the awareness of the business as a whole and augment brand credibility.

6. Boost the Sale:

Based on the type of sponsorship individuals choose, their corporate can drive more sale using different marketing tactics emphasis, Raef Lawson. Select the right addressee, agree to reasonable promotional terms and convey effective promotional messages so that corporate can convert attendees into consumers.

Wrapping Up

From the above points given by Raef Lawson, it has been clear that why sponsorship should be a component of annual marketing tactics. Corporate sponsorship not only increases reach but also enable individuals to penetrate their target audience and have direct contact with them before and after the event.

Originally Posted: https://www.allperfectstories.com/learn-sponsorship-key-powerful-marketing/